Our symbol – the squat.
The squat is the perfect analogy for life - it's about standing back up after something heavy gets you down and what better way to present this analogy by using it in our branding. We are here to empower and motivate strong women from every walk of life.
We want you to never give up and to stay strong physically and mentally. Just like the squat, our clothing is a symbol of standing back up, fighting against any resistance life throws at you and becoming stronger. This is the idea of where our company was born. Motivate strong women to overcome their adversaries and embrace their strength, no matter the source.
Join our growing community and help us promote our message. Be strong.